Introducing ESQIDO Mink False Lashes

This weekend, Esqido False Lashes celebrated their official launch at Holt Renfrew, introducing the world’s most natural false mink eyelash ever to Vancouver.

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We had the opportunity to speak with Brenda, Co-Founder and Director of Public Relations, about Esqido. Launched in 2013, Esqido now offers a collection of 19 different styles of false lashes, all handcrafted with ethically-sourced mink hair, available online. Each pair is softer, lighter, and more flexible than synthetic strip lashes, making them way more comfortable for daily wear.

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If you pop by Holt Renfrew, Esqido has 11 single lash monocles for you to “try on” the lashes to see what fits you. With proper care, these beautiful false lashes can last up to 25 wears!


Not sure what to pick? Check out their top three bestsellers:

The Classic Collection: Unforgettable

The Classic Collection: Unforgettable

For a soft, natural look, try Unfogettable – this pair features a gradient of increasing length of lashes that creates a beautiful winged out effect.

The Classic Collection: Unforgettable 

The Classic Collection: BFF

The Classic Collection: BFF 

IF you’d like to add just a extra oomph to your look, the BFF mink lashes will make you want to use this best friend forever.. everyday!

The Classic Collection: Voila Lash

The Classic Collection: Voila Lash

For a fuller, more voluminous look, opt for this Voila Lash. Not only are the eyeslashes long and luscious, the criss-crossed look adds a sexy, sultry touch to your make-up.

Still lost? Don’t worry – one of Esqido’s lash experts can recommend a pair of lashes to you, based on your eye type, size and length of preference, and your level of experience. Each purchase of Esqido lashes also includes complimentary fitting and application.

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We pause this program for a short interruption… Shout-out to Brenda of Esqido for the most adorable names for mink lashes ever. Seriously.. how could you not want to take”Oh So Sweet”, “Little Black Lash” or “Lashlorette” home?

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And to complete the package.. Esqido now offers their in-house glue too! The Esqido Eyelash Glue is the perfect companion to your beautiful mink lashes. The glue is latex-free, meaning no more teary or irritated eyes. Many of Esqido’s prefer this eyelash glue over DUO Lash Adhesive.

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Like Cher explains to Christina Aguilera in the movie Burlesque, putting on your make-up is like being an artist.. but instead of painting a canvas, you’re painting your face.

Esqido takes this one step further – just as an artist signs off a completed art piece, Esqido’s mink lashes are the perfect signature finish to your make-up masterpiece.

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To see Esqido’s full collection of mink false lashes, take a look at their website here: Esqido.


Say hello to Aritaum, #KBeauty Emporium

With Korean dramas and make-up taking the world by storm, it was only a matter of time for skincare and beauty giant Aritaum to open their first flagship location in Vancouver.

Aritaum is a division of AmorePacific, South Korea’s #1 skincare and cosmetics company. With over 70 locations across Canada and the United States, their first Vancouver flagship store just celebrated their grand opening at Aberdeen Centre in Richmond. Featuring complimentary makeovers and manicures, the store introduces the largest curated collection of premium Korean beauty products outside of Asia.

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Aritaum carries a number of AmorePacific’s in-house cosmetics and beauty brands, including Laneige, IOPE, Sulwhasoo, Hanyul and Mamonde. Products include skincare (toners, moisturizers, masks, emulsions), beauty (concealers, primers, BB creams, blushers and bronzers, mascaras, eye-shadows, lipsticks), body (scrubs, oils, mists), hair (shampoo, conditioner, serums, oils, treatments), and many more within those categories.

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I spoke to one of their associates to learn more about their products.

One of their best sellers is the Laneige Water Sleeping Mask, an overnight gel fase mask that hydrates your skin while you sleep. Once applied, it dries quickly and doesn’t leave your face feeling sticky, and its light, soothing aroma will help lull you to a deep, relaxing sleep.

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Another bestseller are these Aritaum Salon Esthe Bio Cellulose Masks, that come in (from left to right) Moisturizing, Lifting, and Brightening for your complexion. Right behind the masks, there is also a wide variety of sheet masks in all sorts of scents and purposes. Love the colours!

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The Laneige Two Tone Collection are also popular, featuring a two-tone (duh) lipstick (Lip Bar) or eyeshadow (Shadow Bar) that creates a professional quality gradient make up look on your face with a single touch.

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Photo from Aritaum’s website

The Hanyul brand focuses on natural and whole ingredients that are nourishing to the body. Their Rice Essential Skin Softener is easily absorbed without a sticky after-feel, and will leave your skin feeling distinctly more moisturized and softer. The scents from these products reminds me of being surrounded by nature – like stepping into a pine forest and taking a deep breath. This brand is recommended for those with sensitive skin.

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The BB Air Cushion is a Korean multi-functional BB Cream, including wide spectrum SPF 50 sunscreen, mineral water, colour correction, and BB cream.  IOPE, Mamonde, Sulwhasoo and Laneige all have a version of the cushion, meant to allow the ingredients of the BB Cushion to be gently absorbed into the skin, leaving a thin and protective tissue on the outer skin. When applied, the coverage will even out any blemishes and imperfections, and give you a soft, dewy look on your skin.


Mamonde, whose brand name comes from “Ma Monde” meaning “my world” in French, caters towards, though not exclusively for, a younger target market. Their products are all about the florals – flowers such as camellia, lotus, and jasmine are frequently used as ingredients. In addition to these 7 Day Project Sheet Masks, Mamonde also has an extensive line of skincare products, including Rose Water Soothing Gel, First Energy Serum, and Lotus Micro Cleansing Form. 

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And skincare isn’t just for the ladies! Aritaum also offers plenty of skincare products for men, from all the in-house brands. Whether a toner, cleanser, emulsion, or something else, there will be something for the gents as well.

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With such an extensive array of brands and products, every woman (and man!) will be able to find something for their skincare or make up routine.

BONUS!  Aritaum is currently running a promotion: Buy any Laneige (including their Two Tone Lip Bars!) or IOPE lipstick, and receive a free Aritaum lip tint for yourself! Mother’s Day gift, perhaps? Get on it while it’s still valid – this promotion runs until the end of May.


Aritaum is located at Aberdeen Centre (on the second floor) in Richmond, easily accessible by skytrain (Canada Line – Aberdeen Centre), and open all mall hours. Take a look and treat yo’self!