Holt Renfrew

Introducing ESQIDO Mink False Lashes

This weekend, Esqido False Lashes celebrated their official launch at Holt Renfrew, introducing the world’s most natural false mink eyelash ever to Vancouver.

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We had the opportunity to speak with Brenda, Co-Founder and Director of Public Relations, about Esqido. Launched in 2013, Esqido now offers a collection of 19 different styles of false lashes, all handcrafted with ethically-sourced mink hair, available online. Each pair is softer, lighter, and more flexible than synthetic strip lashes, making them way more comfortable for daily wear.

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If you pop by Holt Renfrew, Esqido has 11 single lash monocles for you to “try on” the lashes to see what fits you. With proper care, these beautiful false lashes can last up to 25 wears!


Not sure what to pick? Check out their top three bestsellers:

The Classic Collection: Unforgettable

The Classic Collection: Unforgettable

For a soft, natural look, try Unfogettable – this pair features a gradient of increasing length of lashes that creates a beautiful winged out effect.

The Classic Collection: Unforgettable 

The Classic Collection: BFF

The Classic Collection: BFF 

IF you’d like to add just a extra oomph to your look, the BFF mink lashes will make you want to use this best friend forever.. everyday!

The Classic Collection: Voila Lash

The Classic Collection: Voila Lash

For a fuller, more voluminous look, opt for this Voila Lash. Not only are the eyeslashes long and luscious, the criss-crossed look adds a sexy, sultry touch to your make-up.

Still lost? Don’t worry – one of Esqido’s lash experts can recommend a pair of lashes to you, based on your eye type, size and length of preference, and your level of experience. Each purchase of Esqido lashes also includes complimentary fitting and application.

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We pause this program for a short interruption… Shout-out to Brenda of Esqido for the most adorable names for mink lashes ever. Seriously.. how could you not want to take”Oh So Sweet”, “Little Black Lash” or “Lashlorette” home?

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And to complete the package.. Esqido now offers their in-house glue too! The Esqido Eyelash Glue is the perfect companion to your beautiful mink lashes. The glue is latex-free, meaning no more teary or irritated eyes. Many of Esqido’s prefer this eyelash glue over DUO Lash Adhesive.

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Like Cher explains to Christina Aguilera in the movie Burlesque, putting on your make-up is like being an artist.. but instead of painting a canvas, you’re painting your face.

Esqido takes this one step further – just as an artist signs off a completed art piece, Esqido’s mink lashes are the perfect signature finish to your make-up masterpiece.

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To see Esqido’s full collection of mink false lashes, take a look at their website here: Esqido.


The Commodification of Valentines Day

I just heard that my friend’s friend had enlisted her help in finding a gift for his girlfriend for Valentine’s Day. Apparently he has a really great girlfriend who doesn’t like him spending money on her. However his budget for Valentine’s Day is $500 including tax, and his options include jewellry from Tiffany & Co, a Gucci wallet, or a Michael Kors handbag. And this is on top of the classic bouquet of a dozen roses and a fancy dinner at a high-end restaurant.

I haven’t purchased roses myself in a while… but for a quick guesstimate they range anywhere from $75-100, depending on which florist you visit, and likewise, a dinner at high-end restaurant, complete with starter/entree/dessert could cost anywhere from $100-150. Putting that altogether, this boyfriend, who is a university student, is potentially spending over $750 just for Valentine’s Day.

Is this really necessary? 

I don’t understand… Money has never equated love or appreciation, why must we, as consumers, be sucked in and brainwashed into society’s marketing mindset of schemes? Why does this particular boyfriend have a huge budget for one particular day of the year, yet his girlfriend 1) doesn’t like him spending too much money on her and 2) has no particular interest in expensive, branded products? Does it really say “I love and appreciate you” when he shows up with a Gucci wallet as a gift that she never really wanted in the first place, and may not fully appreciate its beauty and value?

I can relate to the girlfriend. I don’t like expensive and branded products as gifts from others, especially from my significant other… especially if it’s a generic gift that the saleslady probably recommended. I definitely appreciate the thought and effort he took into going to a store to pick a gift for me for a special day, but if I wanted something expensive, I would want to purchase it myself.

I prefer more personal gifts. Gifts with significant meanings that shine through and stand out for me, not the pricetag glimmering of wealth and money. Or a day well-spent together. Those are the gifts that are most memorable, that I cherish and treasure.

Sure, I guess if he has the money and he’s willing to spend the money, then he can do as he pleases… but I can’t help but wonder why. Is all this excessive spending really necessary to show that you love & appreciate your significant other?